A Lesson from a Chinese Teacher: When First Entering the Domestic Market, Many Detail Issues Were Pointed Out, Making Me Realize That International Brands Position Their OEM Factories at the Mid-to-Low End

VIOLIN TEMPLE Collection Luthier Idyllic Symphony Series Interview Dialogue with Jinmali: Eighteen Years to Perfect a Craft Guest: Xia Changlin, Brand Director of Jinmali Carbon Fiber Violin Cases Interview Video A fine violin deserves a finer case. In this episode of the Idyllic Symphony Series Interview, we invited Xia Changlin, Brand Director of Jinmali Carbon Fiber Violin Cases. Jinmali has been crafting carbon fiber cases for eighteen years—starting from export OEM to becoming a recognized independent brand among professional musicians in China. The journey has not been easy. Xia Changlin: Nothing in the world is indestructible. The purpose of a case is to protect the violin—even if the case itself gets battered and shattered, as long as the violin inside remains intact, that case is outstanding. Highlights of This Episode Eighteen Years of Dedication: From export OEM to a Chinese brand—what path did Jinmali take? A Lesson from Chinese Teachers: Upon entering the domestic market, numerous detail issues were pointed out, revealing that international brands had positioned OEM factories at the mid-to-low end. User-Driven Evolution: Anti-collision design, interior layout, lock and handle feel—every detail stems from feedback from real performers. Local Advantage: Direct-to-user rapid after-sales service—something international brands cannot match. Material Science: Solid wood, plywood, fiberglass, polycarbonate, composite, carbon fiber—a century of evolution in case materials. Eighteen years focused on one thing: making a great case. This is Jinmali’s story, and a microcosm of the upgrade of Chinese manufacturing. Jinmali Carbon Fiber Violin Cases are now available at the Violin Temple Treasure Hall. Welcome to visit, experience, and appreciate. Violin Temple Treasure Hall | violintemple.com

Dialogue with Jinmali: Forced by Chinese Teachers to Become a High-End Brand Guest: Xia Changlin, Head of the Jinmali Carbon Fiber Violin Case Brand